publication . Article . 2013

Organic food product purchase behaviour: a pilot study for urban consumers in the south of Italy

Azucena Gracia; T. de Magistris;
Open Access
  • Published: 26 Nov 2013
  • Publisher: INIA
  • Country: Spain
Abstract
The aim of this paper is to explain factors that influence organic food purchases of urban consumers in the South of Italy. To achieve this goal, a multivariate limited dependent variable model has been specified to simultaneously analyse consumers’ organic food purchases, the intention to purchase organic food products and the level of organic knowledge. This study uses survey data gathered from 200 consumers in Naples in 2003. Results indicate that consumers who are more willing to buy organic food products are more likely to buy a larger amount of those products. The intention to purchase depends on attitudes and organic product knowledge. Moreover, consumers...
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Subjects
free text keywords: Comportamiento del consumidor, Modelos econométricos, Alimentos biológicos, Economía agroalimentaria, attitudes; intention to purchase; organic knowledge; simultaneous equation model, Agronomy and Crop Science, Food consumption, Survey data collection, Limited dependent variable, Marketing, Knowledge level, Simultaneous equations model, Consumer behaviour, Food products, Business, Organic product
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