publication . Master thesis . 2016

La actividad el Briefing Invertido como aprendizaje significativo y motivacional para el alumnado de Formación Profesional de Grado Superior del ciclo Marketing y Publicidad

Urrutia-Úcar, Ainhoa Teresa;
Open Access Spanish; Castilian
  • Published: 14 Jun 2016
The starting point of this research is the evaluation of the learning of the Briefing concept by the Marketing and Advertising cycle Vocational Training first grade students in the Media and support of communication. This evaluation demonstrates a non-consolidated learning. The constructivist theory of Meaningful learning and Critical meaningful learning explains the necessary factors for the learning consolidation and its entailment with the student’s motivation. The analysis of the motivation theory points the elements that, from the operative - participative methodology perspective, can be applied in the classroom considering the contents of the curriculum an...
free text keywords: aprendizaje significativo crítico, motivación, formación profesional, marketing y publicidad, briefing, educación secundaria, Máster Universitario en Formación de Profesorado de Educación Secundaria Especialidad Economía y Empresa
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Master thesis . 2016
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