Task 3.4 Develop social media strategy and execution (M1-M24) (UMCU, VT)WP3 will develop and execute a social media strategy (focus on Twitter and LinkedIn) (D3.10), aiming to promote the project image, inform stakeholders and the general public and to share key results of the project. It will also reinforce the communication activities as described in the communication. The social media strategy will include measureable objectives, a content plan and makes use of the market research outcomes and align with the marketing objectives and business strategy set out by WP2. The social media strategy will be included in the communication plan and social media activities will be aligned with information on the project’s public website.