publication . Article . 2016

Conformisme à la norme et performance : la franchise dans le mix organisationnel

Daniel, Christophe; Dumoulin, Régis; Gauzente, Claire;
Open Access French
  • Published: 01 Jan 2016
  • Publisher: HAL CCSD
  • Country: France
Abstract
International audience; <p>Combining standard economic approaches with sociological neo-institutionalism by the introduction of “conformism to a norm” as an independent variable, we analyse the impact of this variable on performance in the framework of franchise networks. From French Data obtained from 1999 to 2004, our results show that non-conformism increases turnover and decreases profitability, but only up to certain thresholds. This result allows us to measure the importance of this variable for the determination of the optimum mix between franchise and retail chain. Retail outlet networks may favor or not conformism through a volume or profitability objec...
Subjects
free text keywords: mix franchise – succursalisme, conformism, norm, franchise mix, conformisme, écart à la norme, mix franchise-succursalisme, Performance, [SHS.ECO]Humanities and Social Sciences/Economics and Finance, [SHS.GESTION]Humanities and Social Sciences/Business administration, JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics, JEL: C - Mathematical and Quantitative Methods, Sociology, Economy, Humanities, Franchise
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publication . Article . 2016

Conformisme à la norme et performance : la franchise dans le mix organisationnel

Daniel, Christophe; Dumoulin, Régis; Gauzente, Claire;