Potentials of Social Media as Media Facility of Tourism Promotion Based on Community Participation

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Romadhan, Mohammad Insan ; Rusmana, Dewi Sri Andika (2018)
  • Publisher: Universitas Muhammadiyah Sidoarjo
  • Journal: Prosiding Semnasfi (issn: 2598-1064, eissn: 2598-1064)
  • Related identifiers: doi: 10.21070/semnasfi.v1i1.1133
  • Subject: Media Sosial, Pariwisata, Partisipasi Masyarakat

The potential of social media as a media of tourism promotion is vastly massive. Nevertheless, the problem is on how to get social media can be widely known and has abundant followers for the publicized content could be accepted by the crowd. Normally, social media of a tourism promotion is integrated with conventional media like television, radio and newspapers. What if a region does not have large funds to interact with the conventional media, such issue be overcome with community participation. Community participation here is by involving various elements of society in the targeted region to participate in promoting the tourism potentials through their social media respectively. Such first step is considered more effective than creating the social media from the scratch. Local governments can facilitate to create a community in quest to capture users of social media in their area, so that local governments can easily regulate and manage social media users in promoting tourism in their respective regions.
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