publication . Article . 2016

Challenges in Italian wine routes: managing stakeholder networks

Bregoli, Ilenia; Hingley, Martin; Del Chiappa, Giacomo; Sodano, Valeria;
Open Access English
  • Published: 01 Mar 2016
  • Publisher: Emerald
Abstract
Purpose – The aim of this article is to analyse how wine and tourism operators understand the concept of a wine route, in order to determine the impact that definition can have on the extent to which stakeholders working within distinct, but related sectors (namely wine production, tourism, food and hospitality) collaborate with each other and share knowledge. Design/methodology/approach – By adopting the theoretical lens of “boundary objects” (understood as tangible or intangible entities that allow the sharing of meaning to different groups and facilitate collaboration), this article uses a qualitative approach, based on semi-structured interviews of 20 in...
Subjects
free text keywords: N500 Marketing, N800 Tourism, Transport and Travel
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