publication . Part of book or chapter of book . 2016

Airline Passengers

Wittmer, Andreas; Hinnen, Gieri;
English
  • Published: 01 Nov 2016
  • Publisher: Routledge
  • Country: Switzerland
Abstract
Airlines create value for employees, investors, governments, customers and consumers. This chapter focuses on the customers and consumers of the airline product. Airline customers, who include passengers and corporate travel providers, exert considerable market power in the air transport industry through their purchasing decisions and travel behaviour. As a purchaser of a commercial aviation product, customers are responsible for stimulating product and service innovation and their behaviour ultimately decides which airlines succeed and which carriers fail. As all airlines offer the same basic product – safe carriage by air from A to B – they seek to differentia...
Subjects
ACM Computing Classification System: ComputerApplications_COMPUTERSINOTHERSYSTEMS
free text keywords: business studies
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Part of book or chapter of book . 2016
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