Salespersons' Empathy: A Systematic Literature Review and Research Agenda

Conference object English OPEN
Burger, Dominik; Fueglistaller, Urs; Fust, Alexander;
  • Subject: business studies

Salespersons' empathy has received recognition by scholars and sales representatives. Despite its importance, definitions and conceptualizations of salespersons' empathy are rather heterogeneous. Thus, we used the method of systematic literature review to analyze 42 emp... View more
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