publication . Book . 2010

Entrepreneurship and Small Business : 3rd Asia-Pacific Edition

Schaper, Michael; Volery, Thierry; Weber, Paull; Lewis, Kate;
Open Access English
  • Published: 01 Jan 2010
  • Publisher: John Wiley & Sons
  • Country: Switzerland
(See also PDF) PART 1 The nature of small business and entrepreneurship. CHAPTER 1 Entrepreneurship: definition and evolution. CHAPTER 2 The personality of entrepreneurs. CHAPTER 3 Creativity, innovation and entrepreneurship. CHAPTER 4 Small business: definitions and characteristics. PART 2 Getting into business. CHAPTER 5 Options for going into business. CHAPTER 6 Market research and strategy formulation. CHAPTER 7 Preparing a business plan. CHAPTER 7 APPENDIX Sample business plan. CHAPTER 8 Legal issues. CHAPTER 9 Financing new and growing business ventures. CHAPTER 10 Accessing business advice and assistance. CHAPTER 11 Marketing. CHAPTER 12 Operations manage...
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