Marketing management of sport and tourism - Introduction

Part of book or chapter of book English OPEN
Bieger, Thomas; Beritelli, Pietro;
(2003)
  • Publisher: Edition AIEST
  • Subject: business studies

Marketing Management of sport and tourism does not just mean marketing of touristic sport products. Marketing management of sport and tourism can be divided into marketing of sport activities, events or infrastructure for people outside the location and marketing of tou... View more
Share - Bookmark