publication . Article . 2014

Purchasing a General Ticket for Public Transport - A Means-End Approach

Andreas Wittmer; Barbara Riegler;
Open Access English
  • Published: 26 Jun 2014
  • Publisher: Elsevier
  • Country: Switzerland
Abstract Switzerland offers a dense network of public transport means. The Swiss General Ticket (GT) is a popular travel pass, which allows the use of most of the public transport facilities in Switzerland. The buying behavior for public transport general tickets underlies a complex decision process. Public transport customers can deal with the complexity in two ways: either one decides on choice heuristics according to ones rather emotional beliefs or decides systematically based on a rational price comparison. Judgment and decision theory creates the basis for the discussion of heuristic versus systematic decision-making in this paper. The goal of the study is...
free text keywords: business studies, Transportation, Heuristics, Economics, Public transport, business.industry, business, Laddering, Marketing, Decision theory, Buying decision process, Purchasing, Operations research, Season ticket, Ticket
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