publication . Part of book or chapter of book . 2017

How Airbnb Creates Value

Stephan Reinhold; Sara Dolnicar;
Open Access German
  • Published: 01 Nov 2017
  • Publisher: Goodfellow Publishers
  • Country: Switzerland
Abstract
<jats:p>A business model is like an ultrasound for businesses: it provides – from the outside – detailed insight into six vital elements of a business which explain their functioning (Chapter 3). Each peer-to-peer accommodation network is slightly different and requires an independent business model analysis. Here we analyze the business model of Airbnb because it is the international market leader in commercial peer-to-peer accommodation trading and a model other platforms aspire to. We focus on value proposition, creation, communication, and transfer. The other two elements (value capture and dissemination) are discussed in Chapter 5.</jats:p>
Subjects
free text keywords: business studies, Business, Value capture, Industrial organization, Accommodation, business.industry, International market, Value proposition, Business model, Independent business
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publication . Part of book or chapter of book . 2017

How Airbnb Creates Value

Stephan Reinhold; Sara Dolnicar;