Strategies for Selling Paid Content on Newspaper and Magazine Web Sites: An Empirical Analysis of Bundling and Splitting of News and Magazine Articles

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Stahl, Florian; Schaefer, Marc-Frederic; Maass, Wolfgang;
(2004)

More and more newspaper and magazineWeb sites offer paid content. However, selling information goods at a price higher than the marginal cost means finding a strategy for product or price differentiation. A possible strategy to solve this problem is the bundling of info... View more
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