An e-Commerce like platform enabling bricks-and-mortar stores to use sophisticated product recommender systems

Conference object English OPEN
Keller, Thorben; Raffelsieper, Matthias;
(2014)
  • Publisher: Association for Computing Machinery
  • Subject: information management

Compared to online-retailers, bricks-and-mortar stores have only limited possibilities to understand consumer preferences, their intentions, and their feedback. The first are able to evaluate clickstream data collected on their web-pages alongside the actual purchase da... View more
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