Adoption of Dynamic Product Information: An Empirical Investigation of Supporting Purchase Decisions on Product Bundles

Conference object English OPEN
Maass, Wolfgang; Kowatsch, Tobias;
  • Publisher: National University of Ireland
  • Subject: business studies

Up until now, brick-and-mortar stores provide consumers with static product information in the form of printed product labels. This kind of product information does neither adapt to consumer needs nor facilitates new business models (e.g. consumer experience or ad hoc p... View more
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