publication . Part of book or chapter of book . Article . 2011

Initial vs. Further Avoidance

Experimental Facts on Ethics, Involvement, and Product Type
Catherine Tucker; Avi Goldfarb;
Open Access
  • Published: 01 Mar 2011
  • Publisher: IGI Global
  • Country: United States
<jats:p>The purpose of this chapter is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, is the ethic a matter of fact in accepting Internet advertisements to publish? Second, to provide a preliminary insight into the advertising of pleasant and objectionable products, which one is more? Third, what kind of the involvement (rational or emotional) used more to publish Internet advertisements? In pursuing these goals, the content of 649 ads through 205 websites and 751 ads through 138 weblogs was analyzed. Content analysis was used to verify the data. In order to avoid the miscoding of contents, two researchers condu...
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Article . 2011
Provider: DSpace@MIT
Part of book or chapter of book
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Part of book or chapter of book . 2011
Provider: Crossref
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