publication . Part of book or chapter of book . Article . 2011

Initial vs. Further Avoidance

Experimental Facts on Ethics, Involvement, and Product Type

Catherine Tucker; Avi Goldfarb;

Open Access

Published: 01 Mar 2011

Publisher: IGI Global

Country: United States

Summary

Abstract

The purpose of this chapter is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, is the ethic a matter of fact in accepting Internet advertisements to publish? Second, to provide a preliminary insight into the advertising of pleasant and objectionable products, which one is more? Third, what kind of the involvement (rational or emotional) used more to publish Internet advertisements? In pursuing these goals, the content of 649 ads through 205 websites and 751 ads through 138 weblogs was analyzed. Content analysis was used to verify the data. In order to avoid the miscoding of contents, two researchers condu...

doi: 10.4018/978-1-5225-3773-1.ch009 , 10.4018/ijide.2017070104 , 10.4018/ijide.2017100101 ,

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Subjects

free text keywords: Advertising, High involvement, The Internet, business.industry, business, Psychology, Appeal, Matter of fact, Online advertising, Content analysis, Publication, Product type, Structural equation modeling, Latent variable, Life style, Social psychology, Native advertising, Advertising research, Advertising campaign, Display advertising, Search advertising, Consumer privacy, Multimedia, computer.software_genre, computer, Informative advertising

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