publication . Article . 2011

Mobile Phones and Outdoor Advertising: Measurable Advertising

D Quercia; G Di Lorenzo; F Calabrese; C Ratti;
Open Access English
  • Published: 01 Apr 2011
  • Publisher: Institute of Electrical and Electronics Engineers
  • Country: United States
Abstract
Engineering and Physical Sciences Research Council (Horizon project)
Subjects
free text keywords: Computational Theory and Mathematics, Software, Computer Science Applications, Advertising, Online advertising, business.industry, business, Ubiquitous computing, Mobile telephony, Mobile phone, Multimedia, computer.software_genre, computer, Computer science, Internet privacy, Mobile computing, The Internet
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publication . Article . 2011

Mobile Phones and Outdoor Advertising: Measurable Advertising

D Quercia; G Di Lorenzo; F Calabrese; C Ratti;