publication . Article . 2011

Mobile Phones and Outdoor Advertising: Measurable Advertising

Quercia, Daniele; Di Lorenzo, Giusy; Calabrese, Francesco; Ratti, Carlo;
Open Access
  • Published: 01 Apr 2011 Journal: IEEE Pervasive Computing, volume 10, pages 28-36 (issn: 1536-1268, Copyright policy)
  • Publisher: Institute of Electrical and Electronics Engineers (IEEE)
  • Country: United States
Abstract
Engineering and Physical Sciences Research Council (Horizon project)
Subjects
free text keywords: Computational Theory and Mathematics, Software, Computer Science Applications, Advertising, Online advertising, business.industry, business, Ubiquitous computing, Mobile telephony, Mobile phone, Multimedia, computer.software_genre, computer, Computer science, Internet privacy, Mobile computing, The Internet
Related Organizations
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue