publication . Article . 2011

Mobile Phones and Outdoor Advertising: Measurable Advertising

Daniele Quercia; G. Di Lorenzo; Francesco Calabrese; Carlo Ratti;
Open Access English
  • Published: 11 Feb 2011
  • Publisher: Institute of Electrical and Electronics Engineers
  • Country: United States
Abstract
Engineering and Physical Sciences Research Council (Horizon project)
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Subjects
free text keywords: Computational Theory and Mathematics, Software, Computer Science Applications, Internet privacy, business.industry, business, Ubiquitous computing, Mobile phone, Computer science, The Internet, Advertising, Mobile telephony, Online advertising, Mobile computing
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