publication . Article . 2014

Barriers to adapt eCommerce by rural microenterprises in Sweden : a case study

Sandberg, Karl W; Håkansson, Fredrik;
Open Access English
  • Published: 01 Jan 2014
  • Publisher: Högskolan Dalarna, Arbetsvetenskap
  • Country: Sweden
Abstract
Research has shown that small and medium-sized enterprises (SMEs) are rapidly adopting the e-commerce. However, there is nearly no research into how microenterprises are adopting eCommerce. Present paper focus on microenterprise adaption of eCommerce in terms of barriers in relation to already known research on SMEs. A case study, carried out by 12 microenterprises to find out barriers to adapt eCommerce had been done. The empirical results show that the microenterprises share most of the barriers to adapt the eCommerce with studies of SMEs, but also reveal additional factors affecting adaptation option of eCommerce; supplier agreement, communication and custome...
Subjects
free text keywords: microenterprises, barriers, eCommerce, Economics and Business, Ekonomi och näringsliv
Related Organizations
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