publication . Bachelor thesis . 2017

Strategy Formulation Process in Crisis Management : Volkswagen Case Study

Abuhajaj, Ayham; Lampis, George;
Open Access English
  • Published: 01 Jan 2017
  • Publisher: Högskolan Dalarna, Företagsekonomi
  • Country: Sweden
Aim: The aim of this study is to understand what strategies are used over time by a company facing a transgressional CSR crisis, in order to regain legitimacy, and towards which stakeholder group these strategies are directed. Methods: In order to achieve our aim, Qualitative case study based on secondary data published by Volkswagen as well as news articles were used to identify what strategies the company used over time. Results: To be able to answer our aim, different theoretical lenses were used; SCCT response strategies, legitimization strategies, strategy formulation process and stakeholder theory. Therefore, four main different strategies were identified,...
free text keywords: Crisis Management, Legitimacy, Legitimization Strategies, Corporate Social Responsibility, Stakeholder Theory, Situational Crisis Communication Theory, Strategy Formulation Process, Paradox, Business Administration, Företagsekonomi
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