publication . Master thesis . 2015

The impact of big-boxes on local retail : What happens when IKEA comes to town?

Helena, Nilsson;
Open Access English
  • Published: 01 Jan 2015
  • Publisher: Högskolan Dalarna, Mikrodataanalys
  • Country: Sweden
The development of large discount retailers, or big-boxes as they are sometimes referred to, are often subject to heated debate and their entry on a market is greeted with either great enthusiasm or dread. For instance, the world’s largest retailer Wal-Mart (Forbes 2014) has a number of anti- and pro-groups dedicated to its being and the event of a Wal-Mart entry tends to be met with protests and campaigns (Decamme 2013) but also welcomed by, for instance, consumers (Davis & DeBonis 2013). Also in Sweden, the entry of a big box is a hot topic and before IKEA’s opening i Borlänge 2013, the first in Sweden in more than five years, great expectations were mixed...
free text keywords: Economics, Nationalekonomi
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