publication . Research . 1983

Marketing: MSc in logistics and transportation

Jenkins, Mark;
Open Access English
  • Published: 01 Jan 1983
  • Publisher: Carnfield School of Management
  • Country: United Kingdom
Abstract
The objective of this course is to introduce the basic concepts of marketing to students undertaking an MSc in Transportation and Logistics. This module will take a strategic view of marketing in that it will develop ideas for achieving sustainable competitive advantage.
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Cranfield CERES
Research . 1983
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