publication . Doctoral thesis . 1989

Export marketing strategies for the Northern Ireland seed potato industry

Lamont, Jeffrey;
Open Access English
  • Published: 01 Aug 1989
  • Publisher: Cranfield University
  • Country: United Kingdom
Abstract
This thesis is concerned primarily with the export marketing performance of the Northern Ireland seed potato industry. The Industry has shown a dramatic decline in exports over the past twenty years, and this thesis proposes strategies aimed at regaining, and maintaining, a competitive advantage for the industry in world markets. A comparative analysis is conducted of the strategic and organisational export capabilities of the Northern Ireland industry and its main competitors. In addition, an analysis of the requirements of major world seed potato markets is undertaken. Academically, the thesis aims to apply the principles of export marketing to a traditionally...
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Doctoral thesis . 1989
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