Developing Customer Responsive Supply Chain Strategy: An Empirical Investigation of the Relationship between Market Segmentation and Supply Chain Strategy
Godsell, Janet;
- Publisher: Cranfield University
The concept of the ‘supply chain’, rather than a set of independent functions, has been
around for more than 25 years. Despite its theoretical longevity, many organisations still
struggle to make the supply chain a reality. The supply chain is an integral part of
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