The strategic impact of airline group diversification: the cases of Emirates and Lufthansa
Redpath, N.; O'Connell, John F.; Warnock-Smith, D.;
- Publisher: Elsevier
Related identifiers: - Subject: Airline diversification | Airline groups | Strategic direction | Vertical integration
The airline industry is a diverse sector, requiring the support of a varied range of ancillary businesses such as maintenance, catering and travel agencies to carry out its activities. Many of these supporting businesses demonstrate the potential to drive wider profit m... View more