How companies embed non-quantifiable product qualities through their product development process

Doctoral thesis English OPEN
Guldbrandsen, Marianne Norden;
(2006)
  • Publisher: Cranfield University

Many consumer products have reached a high level of technical product quality. Rapid adoption of new technologies and access to a global market means that markets are getting saturated. This means that technical differentiation is often not enough to sell a pro... View more
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