The Effect of Knowledge Miscalibration on the Dimensions of Consumer Value

Doctoral thesis English OPEN
Razmdoost, Kamran;
(2015)
  • Publisher: Cranfield University
  • Subject: Overconfidence | Underconfidence | Value-in-use | Knowledge calibration | Subjective knowledge | Customer value

Consumer value is an important determinant of consumers’ post-use behaviour, for example satisfaction, repeat purchase and word of mouth. The existing research mainly looks at the factors associated with the product and service providers to improve consumer val... View more
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