Exploring the link between relationship quality and loyalty: Gaining Insights into Manufacturer-Supplier Relationships

Doctoral thesis English OPEN
Lemke, Fred;
(2003)
  • Publisher: Cranfield University

Manufacturers across industry sectors are gradually reducing their supplier base. Consequently, suppliers need an appropriate strategy to ensure preferred supplier status. It is argued, that `softer' - or more intangible - relationship factors potentially ha... View more
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