publication . Doctoral thesis . 2003

Exploring the link between relationship quality and loyalty: Gaining Insights into Manufacturer-Supplier Relationships

Lemke, Fred;
Open Access English
  • Published: 01 Feb 2003
  • Publisher: Cranfield University
  • Country: United Kingdom
Manufacturers across industry sectors are gradually reducing their supplier base. Consequently, suppliers need an appropriate strategy to ensure preferred supplier status. It is argued, that `softer' - or more intangible - relationship factors potentially have the power to distinguish suppliers. But what are the intangible factors? How does a customer value them? Do they have an impact on the supplier selection process at all? Questions like these describe an area that has become a topic of considerable debate. Surprisingly, the relationship quality idea, although recognised as an important concept, has hardly received any empirical attention. Therefore, the res...
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Doctoral thesis . 2003
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