publication . Doctoral thesis . 2003

Exploring the link between relationship quality and loyalty: Gaining Insights into Manufacturer-Supplier Relationships

Lemke, Fred;
Open Access English
  • Published: 01 Feb 2003
  • Publisher: Cranfield University
  • Country: United Kingdom
Abstract
Manufacturers across industry sectors are gradually reducing their supplier base. Consequently, suppliers need an appropriate strategy to ensure preferred supplier status. It is argued, that `softer' - or more intangible - relationship factors potentially have the power to distinguish suppliers. But what are the intangible factors? How does a customer value them? Do they have an impact on the supplier selection process at all? Questions like these describe an area that has become a topic of considerable debate. Surprisingly, the relationship quality idea, although recognised as an important concept, has hardly received any empirical attention. Therefore, the res...
Related Organizations
Download from
Cranfield CERES
Doctoral thesis . 2003
Powered by OpenAIRE Research Graph
Any information missing or wrong?Report an Issue