The Chinese Service Industry as a Challenge for European SME: A Systematic Approach for Market Entry

Conference object English OPEN
Schmitt, R.; Schumacher, S.; Scharrenberg, C.;
  • Publisher: Cranfield University Press
  • Subject: China | Service | Internationalisation
    acm: ComputingMilieux_GENERAL

Organised by: Cranfield University Compared to industrial firms, the market share of foreign companies in the Chinese service industry is rather low. Especially western small and medium-sized service providing enterprises face different problems when they try t... View more
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