publication . Article . 2017

SELF-ACCOUNTABILITY IMPACTS ON PRODUCT CHOICE

Zoe O. Rowe; Hugh N. Wilson; Radu M. Dimitriu; Katja Breiter; Fiona J. Charnley;
Open Access English
  • Published: 11 Apr 2017
  • Publisher: Wiley
  • Country: United Kingdom
Abstract
Technology-mediated environments are important not only as the location for an increasing proportion of purchases, but also as an even more pervasive part of the purchase journey. While most research into online consumer behavior focuses on attitudes as an antecedent of product choice, this article focuses on an important but hardly explored variable that may be impacted by technology-mediated environments: self-accountability. Laboratory experiments suggest that self-accountability may influence online purchases, but this has not been confirmed in field studies. Furthermore, although this prior work suggests that self-accountability may impact product choice th...
Subjects
free text keywords: Online marketing, Consumer behavior, Sustainability marketing, Self-conscious emotion, Applied Psychology, Marketing, Online advertising, business.industry, business, Consumer behaviour, Product choice, Accountability, Psychology
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