publication . Article . 2015

The strategic capability of Asian network airlines to compete with low-cost carriers

John F. O'Connell; David Pitfield; Tim Ryley; James Pearson;
Open Access
  • Published: 30 Mar 2015 Journal: Journal of Air Transport Management, volume 47, pages 1-10 (issn: 0969-6997, Copyright policy)
  • Publisher: Elsevier BV
  • Country: United Kingdom
Never before have network airlines been so exposed and vulnerable to low-cost carriers (LCCs). While LCCs had 26.3% of all world seats in 2013, Southeast Asia had 57.7% and South Asia 58.4% – and these figures will only increase. There are many consequences of LCCs on network airlines, including inadequately meeting the expectations of customers, so increasing dissatisfaction, and not offering sufficient value-for-money. Clearly, it is fundamentally important for Asian network airlines to respond appropriately to LCCs. This paper looks at the strategic capability of 22 of the top Asian network airlines in competing with LCCs, which is achieved by analysing quest...
free text keywords: Strategy and Management, Law, Management, Monitoring, Policy and Law, Transportation, Competition, Competitive responses, Asia, Network airlines, Low-cost carriers, Strategic planning, Questionnaire data, Overall performance, Business, Low-cost carrier, Southeast asia, Competitive advantage, Customer satisfaction, South asia, Marketing
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