Profit Driven Decision Trees for Churn Prediction

Article, Preprint English OPEN
Baesens, Bart; vanden Broucke, Seppe; Höppner, Sebastiaan; Verdonck, Tim; Stripling, Eugen;
  • Publisher: Elsevier
  • Subject: Statistics - Applications | Statistics - Machine Learning | Computer Science - Learning

Customer retention campaigns increasingly rely on predictive models to detect potential churners in a vast customer base. From the perspective of machine learning, the task of predicting customer churn can be presented as a binary classification problem. Using data on h... View more
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