Implications for Utilizing YouTube based Community Interactions for Destination Marketing

Preprint English OPEN
Sambhanthan, Arunasalam; Thelijjagoda, Samantha; Tan, Joseph;
  • Subject: Computer Science - Computers and Society | Computer Science - Human-Computer Interaction

In recent time, YouTube has evolved into a powerful medium for social interaction. Utilizing YouTube for enhancing marketing endeavors is a strategy practiced by marketing professionals across several industries. This paper rationalizes on the different ways and means o... View more
Share - Bookmark