Online Model Evaluation in a Large-Scale Computational Advertising Platform

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Shariat, Shahriar; Orten, Burkay; Dasdan, Ali;
  • Related identifiers: doi: 10.1109/ICDM.2015.32
  • Subject: Statistics - Machine Learning | Computer Science - Artificial Intelligence | Statistics - Methodology

Online media provides opportunities for marketers through which they can deliver effective brand messages to a wide range of audiences. Advertising technology platforms enable advertisers to reach their target audience by delivering ad impressions to online users in rea... View more
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