Semantic Advertising

Preprint English OPEN
Zamanzadeh, Ben ; Ashish, Naveen ; Ramakrishnan, Cartic ; Zimmerman, John (2013)
  • Subject: Computer Science - Artificial Intelligence | Computer Science - Computers and Society | Computer Science - Information Retrieval
    acm: ComputingMilieux_MISCELLANEOUS

We present the concept of Semantic Advertising which we see as the future of online advertising. Semantic Advertising is online advertising powered by semantic technology which essentially enables us to represent and reason with concepts and the meaning of things. This ... View more
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