Conversion Rate Optimization through Evolutionary Computation

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Miikkulainen, Risto; Iscoe, Neil; Shagrin, Aaron; Cordell, Ron; Nazari, Sam; Schoolland, Cory; Brundage, Myles; Epstein, Jonathan; Dean, Randy; Lamba, Gurmeet;
(2017)
  • Subject: Computer Science - Artificial Intelligence | Computer Science - Human-Computer Interaction | Computer Science - Neural and Evolutionary Computing

Conversion optimization means designing a web interface so that as many users as possible take a desired action on it, such as register or purchase. Such design is usually done by hand, testing one change at a time through A/B testing, or a limited number of combination... View more
  • References (16)
    16 references, page 1 of 2

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