publication . Conference object . Preprint . 2014

Anticipating activity in social media spikes

Name: Anticipating activity in social media spikes
Keywords: Computer Science - Social and Information Networks, Physics - Physics and Society

Higham, D. J.; Alexander V. Mantzaris; Grindrod, P.; Otley, A.; Laflin, P.;

Open Access

Published: 08 Jun 2014

Summary
references
22

Abstract

We propose a novel mathematical model for the activity of microbloggers during an external, event-driven spike. The model leads to a testable prediction of who would become most active if a spike were to take place. This type of information is of great interest to commercial organisations, governments and charities, as it identifies key players who can be targeted with information in real time when the network is most receptive. The model takes account of the fact that dynamic interactions evolve over an underlying, static network that records who listens to whom. The model is based on the assumption that, in the case where the entire community has become aware ...

Subjects

free text keywords: Computer Science - Social and Information Networks, Physics - Physics and Society

Related Organizations

University of Strathclyde
United Kingdom

Funded by

RCUK| Horizon: Digital Economy Hub at the University of Nottingham

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Preprint . 2014

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