Transformation of Traditional Marketing Communications in to Paradigms of Social Media Networking

Preprint English OPEN
Nair, T. R. Gopalakrishnan; Subramaniam, Kumarashvari;
(2012)
  • Subject: Computer Science - Other Computer Science

Effective Communication for marketing is a vital field in business organizations, which is used to convey the details about their products and services to the market segments and subsequently to build long lasting customer relationships. This paper focuses on an emergin... View more
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