Digital Advertising Traffic Operation: Flow Management Analysis

Preprint English OPEN
Mas, Massimiliano Dal;
(2017)
  • Subject: Computer Science - Social and Information Networks | Mathematics - Optimization and Control | 05C51, 90B, 97M, 68R, 68T | C.2.3 | F.4.1 | G.2.2 | I.2.3 | I.2.6

In a Web Advertising Traffic Operation the Trafficking Routing Problem (TRP) consists in scheduling the management of Web Advertising (Adv) campaign between Trafficking campaigns in the most efficient way to oversee and manage relationship with partners and internal tea... View more
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