The stochastic goodwill problem

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Marinelli, Carlo;
  • Subject: Mathematics - Optimization and Control | 90B60 (Primary) | 93E20, 49N10 (Secondary)

Stochastic control problems related to optimal advertising under uncertainty are considered. In particular, we determine the optimal strategies for the problem of maximizing the utility of goodwill at launch time and minimizing the disutility of a stream of advertising ... View more
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