Statistical Arbitrage Mining for Display Advertising

Preprint English OPEN
Zhang, Weinan; Wang, Jun;
(2015)
  • Related identifiers: doi: 10.1145/2783258.2783269
  • Subject: Computer Science - Computer Science and Game Theory | Computer Science - Databases

We study and formulate arbitrage in display advertising. Real-Time Bidding (RTB) mimics stock spot exchanges and utilises computers to algorithmically buy display ads per impression via a real-time auction. Despite the new automation, the ad markets are still informatio... View more
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