publication . Preprint . 2011

The Pollution Effect: Optimizing Keyword Auctions by Favoring Relevant Advertising

Linden, Greg; Meek, Christopher; Chickering, Max;
Open Access English
  • Published: 28 Sep 2011
Abstract
Comment: Presented at the Fifth Workshop on Ad Auctions, July 6, 2009, Stanford, CA, USA
Subjects
free text keywords: Computer Science - Computer Science and Game Theory, Computer Science - Computers and Society, Computer Science - Information Retrieval, K.4.4, J.4
Download from

[1] Lahaie, S. and Pennock, D.. 2007. Revenue Analysis of a Family of Ranking Rules for Keyword Auctions. ACM Conference on Electronic Commerce (San Diego, CA, June 2007). [OpenAIRE]

[2] Varian, H. 2006. The Economics of Internet Search. Technical Report. Google, Inc.

[3] Varian, H. 2006. Position Auctions. International Journal of Industrial Organization 25 (2007) 1163-1178.

[4] Edelman, B., Ostrovsky, M., Schwarz, M. 2006. Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords. American Economic Review (2007).

[5] Lahaie, S. 2006. An Analaysis of Alternative Slot Auction Deisgns for Sponsored Search. ACM Conference on Electronic Commerce (Ann Arbor, MI, June 2006). [OpenAIRE]

[6] Ghosh, A. and Mahdian, M. 2008. Externalities in Online Advertising. International World Wide Web Conference (Beijing, China, April 2008). [OpenAIRE]

[7] Gunawardana, A., Meek, C., and Biggs, J. 2008. A QualityBased Auction for Search Ad Markets with Aggregators. ACM EC Workshop on Ad Auctions (June 2008).

Wikipedia contributors, “Copula (statistics)”, Wikipedia: The Free Encyclopedia, http://en.wikipedia.org/wiki/Copula_(statistics) (accessed on June 1, 2008).

[9] Jakob Nielsen, “Banner Blindness: Old and New Findings”, http://www.useit.com/alertbox/blanner-blindness.html, (August 20, 2007).

[10] Richardson, M., Dominowska, E., and Ragno, R. Predicting Clicks: Estimating the Click-Through Rate for New Ads, International World Wide Web Conference (Banff, Alberta, Canada, 2007).

[11] Hal Varian, “How auctions set ad prices”, http://googleblog.blogspot.com/2008/05/how-auctions-setad-prices.html (May 12, 2008) [OpenAIRE]

[12] Athey S. and Ellison, G. Position Auctions with Consumer Search. Working Paper (May 2008).

[13] Broder, A., Ciaramita, M., Fontoura, M., Gabrilovich, E., Josifovski, V., Metzler, D., Murdock, V., and Plachouras, V. To Swing or not to Swing: Learning when (not) to Advertise. ACM Conference on Information and Knowledge Management (CIKM) (Napa, CA, October 2008). [OpenAIRE]

[14] Abrams, Z. and Schwarz, M. Ad Auction Design and User Experience. Applied Economics Research Bulletin (AERB) (Vol.2, Special Issue I, March 2008)

Any information missing or wrong?Report an Issue