publication . Preprint . 2011

The Pollution Effect: Optimizing Keyword Auctions by Favoring Relevant Advertising

Linden, Greg; Meek, Christopher; Chickering, Max;
Open Access English
  • Published: 28 Sep 2011
Comment: Presented at the Fifth Workshop on Ad Auctions, July 6, 2009, Stanford, CA, USA
free text keywords: Computer Science - Computer Science and Game Theory, Computer Science - Computers and Society, Computer Science - Information Retrieval, K.4.4, J.4
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