publication . Preprint . 2016

Prediction and Optimal Scheduling of Advertisements in Linear Television

Panaggio, Mark J; Fok, Pak-Wing; Bhatt, Ghan S; Burhoe, Simon; Capps, Michael; Edholm, Christina J; Moustaid, Fadoua El; Emerson, Tegan; Estock, Star-Lena; Gold, Nathan; ...
Open Access English
  • Published: 25 Aug 2016
Abstract
Advertising is a crucial component of marketing and an important way for companies to raise awareness of goods and services in the marketplace. Advertising campaigns are designed to convey a marketing image or message to an audience of potential consumers and television commercials can be an effective way of transmitting these messages to a large audience. In order to meet the requirements for a typical advertising order, television content providers must provide advertisers with a predetermined number of "impressions" in the target demographic. However, because the number of impressions for a given program is not known a priori and because there are a limited n...
Subjects
free text keywords: Statistics - Applications, Mathematics - Optimization and Control, 90Bxx
Funded by
NSF| Collaborative Research: Expanding Links with Industry through Collaborative Research and Education in Applied Mathematics
Project
  • Funder: National Science Foundation (NSF)
  • Project Code: 1261594
  • Funding stream: Directorate for Mathematical & Physical Sciences | Division of Mathematical Sciences
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