Does a Daily Deal Promotion Signal a Distressed Business? An Empirical Investigation of Small Business Survival

Preprint English OPEN
Farahat, Ayman; Ahmed, Nesreen; Dholakia, Utpal;
  • Subject: Statistics - Applications | Computer Science - Computational Engineering, Finance, and Science

In the last four years, daily deals have emerged from nowhere to become a multi-billion dollar industry world-wide. Daily deal sites such as Groupon and Livingsocial offer products and services at deep discounts to consumers via email and social networks. As the industr... View more
Share - Bookmark