Does a Daily Deal Promotion Signal a Distressed Business? An Empirical Investigation of Small Business Survival

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Farahat, Ayman; Ahmed, Nesreen; Dholakia, Utpal;
(2012)
  • Subject: Statistics - Applications | Computer Science - Computational Engineering, Finance, and Science

In the last four years, daily deals have emerged from nowhere to become a multi-billion dollar industry world-wide. Daily deal sites such as Groupon and Livingsocial offer products and services at deep discounts to consumers via email and social networks. As the industr... View more
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