Does a Daily Deal Promotion Signal a Distressed Business? An Empirical Investigation of Small Business Survival
Statistics - Applications | Computer Science - Computational Engineering, Finance, and Science
In the last four years, daily deals have emerged from nowhere to become a multi-billion dollar industry world-wide. Daily deal sites such as Groupon and Livingsocial offer products and services at deep discounts to consumers via email and social networks. As the industr...