Can information be spread as a virus? Viral Marketing as epidemiological model

Preprint English OPEN
Rodrigues, Helena Sofia ; Fonseca, Manuel José (2016)
  • Related identifiers: doi: 10.1002/mma.3783
  • Subject: Computer Science - Social and Information Networks | Physics - Physics and Society | 34A34, 92D30, 91F99
    mesheuropmc: health care economics and organizations

In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and received by the target market through... View more
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