Can information be spread as a virus? Viral Marketing as epidemiological model
Rodrigues, Helena Sofia
Fonseca, Manuel José
Computer Science - Social and Information Networks | Physics - Physics and Society | 34A34, 92D30, 91F99
mesheuropmc: health care economics and organizations
In epidemiology, an epidemic is defined as the spread of an infectious disease to a large number of people in a given population within a short period of time. In the marketing context, a message is viral when it is broadly sent and received by the target market through...