A discount strategy in word-of-mouth marketing and its assessment

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Zhang, Tianrui; Yang, Xiaofan; Yang, Lu-Xing; Tang, Yuan Yan; Wu, Yingbo;
(2017)
  • Subject: Computer Science - Social and Information Networks

This paper addresses the discount pricing in word-of-mouth (WOM) marketing. A new discount strategy known as the Infection-Based Discount (IBD) strategy is proposed. The basic idea of the IBD strategy lies in that each customer enjoys a discount that is linearly proport... View more
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