publication . Preprint . 2016

A DSS framework for maintaining relevant features of the Small Business B2C Websites

Khatun, Madhury; Miah, Shah Jahan;
Open Access English
  • Published: 08 Jun 2016
Abstract
Managers are heavily engaged in strategic decision-making for businesses, particularly in a changing environment. One of the most important decisions for online small businesses, as part of their strategic planning, is selecting relevant features on their websites, both to attract and interact with consumers. However, only a few Australian small businesses use strategic tools for selecting their website features. As a result, businesses lose potential domestic sales in the business-to-consumer (B2C) sector. The aim of this study is to determine the relationship between factors that influence consumers' online purchasing, and owner/manager strategic decisions in ...
Subjects
free text keywords: Computer Science - Computers and Society
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