ReputationPro: The Efficient Approaches to Contextual Transaction Trust Computation in E-Commerce Environments

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Zhang, Haibin; Wang, Yan; Zhang, Xiuzhen; Lim, Ee-Peng;
  • Related identifiers: doi: 10.1145/2697390
  • Subject: Computer Science - Data Structures and Algorithms | Computer Science - Databases

In e-commerce environments, the trustworthiness of a seller is utterly important to potential buyers, especially when the seller is unknown to them. Most existing trust evaluation models compute a single value to reflect the general trust level of a seller without takin... View more
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