Why Do You Spread This Message? Understanding Users Sentiment in Social Media Campaigns

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Mahmud, Jalal ; Gao, Huiji (2014)
  • Subject: Computer Science - Social and Information Networks | Physics - Physics and Society

Twitter has been increasingly used for spreading messages about campaigns. Such campaigns try to gain followers through their Twitter accounts, influence the followers and spread messages through them. In this paper, we explore the relationship between followers sentime... View more
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