publication . Preprint . 2017

The Impact of an AirBnb Host's Listing Description 'Sentiment' and Length On Occupancy Rates

Martinez, Richard Diehl; Carrington, Anthony; Kuo, Tiffany; Tarhuni, Lena; Abdel-Motaal, Nour Adel Zaki;
Open Access English
  • Published: 25 Nov 2017
Abstract
There has been significant literature regarding the way product review sentiment affects brand loyalty. Intrigued by how natural language influences consumer choice, we were motivated to examine whether an AirBnb host's occupancy rate (how often their listing is booked out of the days they indicated their listing was available) can be determined by the perceived sentiment and length of their description summary. Our main goal, more generally, was to determine which features, including (but not limited to) sentiment and description length, most influence a host's occupancy rate. We define sentiment score through a natural language algorithm process, based on the ...
Subjects
free text keywords: Statistics - Applications
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