Designing Markets for Daily Deals

Preprint English OPEN
Cai, Yang ; Mahdian, Mohammad ; Mehta, Aranyak ; Waggoner, Bo (2013)
  • Subject: J.4 | Computer Science - Computer Science and Game Theory | F.0
    acm: TheoryofComputation_GENERAL

Daily deals platforms such as Amazon Local, Google Offers, GroupOn, and LivingSocial have provided a new channel for merchants to directly market to consumers. In order to maximize consumer acquisition and retention, these platforms would like to offer deals that give g... View more
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